Watchmaker Ziiiro has just launched two new models—Gravity and Mercury. The obvious highlight of both watches is the glowing concentric rings that are used to tell the time (the inner circle represents hours, the outer—minutes).
There aren’t any markings on the face at all—just clean lines and the hypnotic circular glow of the “hands.”
Plus, if you want to try out the unique design for yourself before you buy, Ziiro has a free iPhone app that mimics the clock featured on its watches.
The Gravity model features a silicone band with six available colors. The band on the Mercury is a stainless steel mesh. Pricing is set at €108 and €134 ($142 and $177) respectively. However, all items are 10% off until December 23rd.