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The Bra That Tweets [Video]


No, I’m not making this up. There is an actual bra designed by OgilvyOne Athens that sends tweets on @TweetingBra every time it’s unhooked. It’s all part of a campaign by Nestle Fitness that’s designed to promote breast cancer awareness and encourage regular breast self-exams. Greek actress Maria Bakodimou stars in the campaign which runs for the next two weeks.

See the video after the break…

(Tweeting Bra via Mashable)


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