The WWF in Moscow decided to draw attention to the slaughter of Siberian Tigers by poachers by creating a series of shirts with tiger shaped markings, making them available online and in trendy shops in the city. When unsuspecting customers tried the shirt on in front of special mirrors, the t-shirt would produce gunshots on their torso and splatter blood on the mirror using augmented reality technology. Besides scaring the hell out of people, the campaign was considered a success – distributing thousands of t-shirts and stickers and collecting thousands of signatures. That’s great… were any of them poachers? Check out the video after the break.
tiger
Whether you were truly one of those involved with Tiger and waiting for your payoff or just a wannabe, this shirt will stake your claim.
Product Page ($12)
