What Is JCPenney Trying To Say With “Chewbacca Pink?”

by Sean Fallon on August 24, 2010

in News,T-Shirts

This Worthington top is in the women’s plus section and features the option for “Chewbacca Pink” as the color.

Do they think their customers are giant, hairy Amazon women? Perhaps it was just some random idea to make the color pink seem more interesting. Maybe they were hunting down wild pink Chewbaccas for their fur.

(JCPenney via Reddit via Technabob)

Tagged as: chewbacca, jcpenney, star wars

  • http://www.sliverofice.com Erica McGillivray

    Not defending JC Penny’s in any way, but usually color names come straight from the company producing the garment, which would be Worthington. Sometimes company’s do go in and change color names, but not every often as they’re often printed on tags.

  • James Hawk III

    It’s “Pink Print” now.

    Yeah, I kinda have to take credit/blame for the conversion to “pink print.” I sent a note to JC Penney asking whether Chewbacca Pink was an inside joke, and got back:

    “We apologize for the delay in our response as we were waiting to hear back from our merchandising team. Your inquiry was forwarded to them for their review and they have decided to change the name of the color.”

    So, you can blame me for the change.

    True power of the Dark Side of the Force, yadda, yadda…. Someone in JCP legal might have noticed that Chewbacca is a Lucasfilm trademark. That’d be a problem.

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