It’s a simple fact: Facebook wants to put a face to your social media presence. The company needs to know what you look like, which is why they toyed with facial recognition software prior to 2010, and why they proposed a change to the site’s terms of service last month (the new terms would allow the company the right to use your profile pic in an effort to enhance its auto-tagging efforts). Facebook wants your physical, real world identity to be one and the same as your FB profile.
Now, let’s say that you’re not into that. How can you fight back? Well, aside from giving up FB completely or changing your profile pic to some random inanimate object (bottle opener? fire hydrant?), you can buy one of Simone C. Niquille’s “REALFACE GLAMOFLAGE” T-shirts. The deal here is that the shirt’s feature a series of visages that are designed to confuse Facebook’s facial recognition software. The shirts are custom-printed for about $65, and are covered in the distorted faces of celebrity impersonators, which somehow confused Facebook’s algorithms from deciding who the heck you actually are.
“I was interested in the T-shirt as a mundane commodity,” Niquille explained to Wired. “An article of clothing that in most cases does not need much consideration in the morning in front of the closet…I was interested in creating a tool for privacy protection that wouldn’t require much time to think in the morning, an accessory that would seamlessly fit in your existing everyday. No adaption period needed.”