When you look through the photos on your Instagram feed, do any of them jump out at you and say, “Hey, please print me on shoes?” If so, you’re in luck because Adidas is going to make that dream a reality. With their upcoming Photo Print App for the ZX Flux, you’ll be able to take a photo (please don’t choose a selfie or a food pic) and get the image printed onto their ZX Flux sneakers. The app will be available for iPhone and Android users this August.
It’s a neat enough idea, but I’m not convinced the images will look crisp and defined on shoes. I also imagine that there will be rules preventing the use of images with copyrighted brands and potentially offensive content. We’ll see.
See examples of the concept and a teaser ad for the shoes after the break.