Chuck Taylor All-Stars are as iconic as they are uncomfortable. After 98 years, they are finally getting an upgrade. The official title of the new kicks is Chuck II (although Chuck 2.0 would have been been funnier), and although the outside maintains the classic look we know and love, the inside has been revamped with Nike technology.
The major difference is the inclusion of Nike’s proprietary material called Lunarlon. It’s a lightweight, bouncy foam that will be added to the Chuck II’s sole to give it some overdue comfort. The other differenc is a $15 increase on the price tag (naturally). High and low top versions will run you $75 and $70 respectively when they launch on July 28th.
So, it’s the same great look, but should feel way better your feet after a day full of convention walking. Check out more pics of the new sneakers after the break.