After being announced as a concept product last year, Adidas is getting serious about making shoes with recycled ocean trash.
Dubbed “Adidas x Parley” the shoe is the result of a collaboration with anti-ocean-pollution organization Parley. The offering will include an upper made from Parley Ocean Plastic and illegal deep-sea gillnets recovered from the Southern Ocean by the non-profit Sea Shepherd.
However, you won’t be able to buy these in a store just yet. Instead, they will be limited to a run of 50 pairs that will be given away through an Instagram contest that will run through July 31st on Parley and Adidas’ various social media accounts. Keep an eye out, as details are expected to be announced shortly.
If it turns out that you don’t win, then you’ll be happy to know that a commercial release integrating Parley Ocean Plastic with one of their “top footwear franchises” is in the works for the second half of the year. Check out the video below.
World Premiere: adidas and Parley present the first shoe ever made using Parley Ocean Plastic. Created with revolutionary innovation, plastic waste intercepted by our global cleanup network, and illegal gillnets recovered from the high seas by @SeaShepherd during Operation Icefish, a record-breaking mission to protect sea life in the Southern Ocean. So much has happened behind the scenes since our announcement last June at the United Nations. This shoe is a world first, but it's still only the beginning. Let's invent our way out of this mess together. #adidasxParley #ParleyAIR #fortheoceans