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Woman With An iPad For a Head Walks Around NYC [Video]


To promote the launch of their iPad-only magazine Cosmo For Guys with a bit of viral marketing, Hearst fitted a woman with an iPad helmet and told her to walk around NYC in the hope that someone would touch her face.

Sounds like a recipe for disaster.

“The concept and analogy here is to show a guy ‘getting inside a girl’s head’ and sort of ‘reading her mind’ by flipping through the magazine pages on the iPad. The reason for that is: it is the first magazine for men that is written by women, so for the first time women are letting guys in on what they think,” says the viral’s Creative Director Michael Krivicka.

As you will see after the break, only one man was brave enough to try it out.

(via TNW)

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