As principal photography begins on The Dark Knight rises, so does the viral marketing campaign. The blitz has begun with the first image of Tom Hardy in costume as Bane, which was revealed by playing a little Twitter game kicked off by a bizarre audio recording on the blank Dark Knight rises website.
Spectrograph analysis of the recording revealed the hashtag #TheFireRises, which generates an automatic reply with a link to this page, showing a Twitter profile mosaic that eventually becomes a clear photo of Bane.
I’m sure we will see plenty more marketing stunts by the time The Dark Knight Rises hits theaters on July 20th 2012.
(via Comics Alliance)