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Storm London Cosmo Watch: It’s a Good Thing We Have Cellphones

…because it’s clear that watchmaking is no longer about telling time. No, the focus today is more about making complex wrist candy. In the case of the Cosmo watch, Storm London has cooked up a futuristic look with a multicolored LED display that its almost completely indecipherable. Apparently, the left column signifies the hours and months while the right column signifies the minutes and the date. Each color represents a unit of time—for example, blue equals 10 units. Yeah, I don’t know either, but it looks cool.

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