Phosphor World Time E-Ink Watch Now Available

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Phosphor’s World Time E-Ink watch has been making the rounds lately thanks to its E-Ink display and relatively low price (comparatively speaking), but today is the first day that they have been available to the public.

It’s a good looking watch, and the option for dual time zone displays can be useful, but we can’t help but think that the whole idea of using E-Ink in watches isn’t really worth getting excited about. I mean, E-Ink has some nerd appeal, but seems like its little more than a basic upgrade to the retro LCD watch.

Phosphor Debuts E Ink Digital Watch with World Time Function

Next generation watches showcase a unique blend of style and technology by incorporating an E Ink display and curved design

(Dallas – November 9, 2010) – The American watch brand, Phosphor (, announces the launch of the World Time Watch, its newest luxury chronometer featuring E Ink’s electronic paper display technology.

The new World Time Watch with curved E Ink display is one of the only watches in the world to utilize similar electronic ink technology found in Amazon’s Kindle™, the world’s most popular e-reader. It also offers the ability to select from 24 time zones for one display mode, while optionally displaying a second time zone simultaneously. The dual time zone display can also be user configured to simply display the time of day or both the date and time in either over-sized or conventional-sized segments.

These unique features are packaged in a sleek, ultra-thin, curved case only 9.3mm thick. Incredibly versatile, the new World Time Watch boasts an assortment of functions and display modes and is available in several band styles.

“Phosphor’s new World Time Watch takes advantage of E Ink’s ultra low power and highly readable SURF display technology to make a truly unique statement for both the consumer and business market.” said Sriram Peruvemba, Global VP of Sales and Marketing, E Ink Corporation.

E Ink SURF products are segmented, ultra-thin, rugged and flexible displays that enable a new generation of innovative watch designs with the following display benefits:
Ultra High Contrast: The display is made up of black and pure white particles, which allow contrast comparable to that found on a printed page and more than twice the contrast of a conventional LCD panel. It can be easily read in direct sunlight.

Low Power Consumption: Since the display technology is reflective, no backlighting is required. The display also requires no power to maintain an image, extending the device’s battery life.

Wide Viewing Angle: With a viewing cone of 180 degrees, the electrophoretic technology overcomes the disadvantages of conventional displays when it comes to off-axis viewing. Together with its high contrast, it allows the user to read the time at a glance from any angle.

The World Time Watch from Phosphor is one of the first commercially available E Ink digital display watch designs, and one of the only curved digital watches on the market today. It is now available from online from Phosphor at and through selected retailers starting at $150.

Product Page (Starts at $150)


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