Frozen fever is unavoidable. Merchandise inspired by Disney’s animated film seems to be everywhere, and it’s even reached into the world of underwear. Though Triumph and Fashion Entertainment don’t specifically mention Frozen in the product description, their new blue bras feature a snowflake design and are called “Close Sister Bras”.
The hook? The electronic paper in the bra changes from white to black when triggered by contact with another wearer. That may seem odd, but as RocketNews points out:
Triumph points to the futago kode trend in Japanese fashion, in which women wear matching outfits to recognize and reinforce their friendship.
Unfortunately, you and your BFF (or sister) won’t be wearing one of these anytime soon as the product isn’t intended for sale.
See the color change in the video after the break.