
The first image of Andrew Garfield dressed in his Spider-Man costume has been released by Sony, and the new design appears to reflect the gritty new direction they plan to take the franchise in.
Check out the full image after the break.

Hmmm…this is all sorts of wrong. Everyone knows that spiders and dolphins are mortal enemies. And what is Spider-Man’s other hand up to?
After looking at the Spanish Spiderman, you may be compelled to ask just how strong his silk strands are…Â or which laundry detergent is responsible for such faded colors.
(via EatLiver)
The Tokidoki / Marvel alliance has already produced a line of hats which we featured last month. Now it continues with a line of hoodies and t-shirts for Simone Legno’s Fall 2010 collection. This time around, you’ll see what superheroes do in their down time. For example, Captian America delivers fast food on skates, Iron Man plays football, and Wolverine is an angry chef. All of these are currently available for pre-order and should ship between August and October. Check out additional designs after the break.
Tokidoki joined forces with New Era, Marvel and Sanrio to bring you these ultra-Japanese caps. Each one features two illustration graphics, one on the front, and a secondary illustration under the visor which tells a story and is presented in a comic-like fashion. Check out the additional images after the break to see how many of your favorite Marvel characters have been transformed to look like baby superheroes with giant heads.

Typically, women would not be all that interested in carrying around a Spiderman Spider Hero keychain. And for good reason. But give that Spider man a large head that opens up to reveal a mirror and you may have just sold them. Plus he’s cute, that has to count for something.
Product Page ($2.40)
These Marvel cufflinks let you accessorize your formal wear with three of the coolest superheroes ever made: Wolverine, Spiderman and Captain America. You know they are great superheroes when they have multiple movies out and have made a ton of money. Only Captain America has been left in the dust, there has never been a decent movie with him in it yet.
Product Page (£10.00, about $16)
This keychain Spiderman can shoot water up to 20 feet. And while that is pretty cool for a keychain, they need to get some web fluid for him. Getting shot with water would just be annoying but if you got webbed you would be both freaked out and amazed.
Product Page ($5.99)