back to the future

nike hyperadapt

You may recall that Michael J. Fox was gifted a pair of Nike Mags with power laces for Back to the Future Day. As promised, Nike has begun the process of incorporating the technology into mass produced sneakers with the Nike HyperAdapt 1.0.

Functional simplicity reduces a typical athlete concern, distraction. “When you step in, your heel will hit a sensor and the system will automatically tighten,” explains Tiffany Beers, Senior Innovator, NIKE, Inc., and the project’s technical lead. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”

Check it out in the video below.

[click to continue…]


Nike finally made the Mags with Power Laces from Back To The Future II a reality yesterday, and Michael J. Fox made a memorable appearance on Kimmel last night to show them off.

He also confirmed that additional pairs of the shoes would be made and auctioned off in the Spring of 2016 with the proceeds going to the Michael J. Fox Foundation. This follows a similar (and highly successful) auction of non-functional Nike Mags auctioned off in 2011.

Of course, snagging a pair at auction will be out of the financial reach of most fans, but worry not. Nike has revealed that the BTTF Mags are “just the first iteration”:

This innovation advances what was coined the Nike Mag’s “power laces,” combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support. But this is just the first iteration.

Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world.

So it would seem that Power Lace technology will be incorporated into other Nike shoes in the near future.

In the meantime you can check out Michael J. Fox demonstrating the shoes on Kimmel and Twitter after the break…

[click to continue…]


Now that we know Nike will release self-lacing sneakers in the Spring of 2016, you’re going to need some awesome socks to go with them.

Fortunately, Rock ‘Em Apparel has four Back To The Future-inspired options to choose from. The first three will be released in a limited edition Flux Capacitor box set that’s hand-numbered up to 300 and includes a secret message from 2045. The fourth style will be available to purchase outside of the set.

Check out all the great socks after the break including a ridiculous product video.

[click to continue…]

UPDATE: Picture of Michael J. Fox wearing the real Mags added after the break.

Nike has repeatedly said that self-lacing Mags were coming in 2015, and it was pretty obvious that the announcement would come today:

Well, Michael J. Fox just received a letter…

[click to continue…]

corgi cosplay

This Welsh Corgi is named Wally and he loves to cosplay. Recently Wally took on the challenge of cosplaying all 13 Doctors and, in honor of Back To The Future Day, one adorable Marty McFluffy.

Check out all of his regenerations after the break…

[click to continue…]

Doc’s Paradox [T-Shirt]

bttf paradox shirt

I suppose it goes without saying, but time travel is dangerous. When traveling, avoid your future or past self at all costs. You could run yourself over or, as Futurama points out—become your own grandfather.

This little PSA (and t-shirt) is brought to you by Back To The Future Day. The shirt is new in our Nerd Approved Shirt Store and on sale for only $14 for a limited time!

Product Page ($20 $14)


Earlier this year, Nike’s innovation chief, Tinker Hatfield confirmed that Nike Air Mags with power laces would happen in 2015. Could this be our first look at the final product?

In a tweet yesterday, Max Erdenberger, a former art director at advertising agency Wieden+Kennedy, posted a photo of the BTTF sneaker with the statement “October 21, 2015.” Although there’s no official word from Nike (yet!) Wieden+Kennedy is the agency that made Nike famous, so that’s encouraging.

It’s also been quite a while since we heard anything about the shoes, but it seems as though the project is still on track for a Back To The Future Day release.

Check out the tweet after the break. This guy look serious about the (retro) future of footwear.

[click to continue…]


Betrothed couple Kat Canipe and Alec Wells have a Back to the Future II cosplay engagement photo that’s just bitchin’. The duo started their engagement on Halloween after Alec, dressed as Michael Myers, jumped out with his proposal and the ring. Naturally she said yes. Who wouldn’t?

They captured every detail from the legendary movie poster by artist Drew Struzan, and the costumes are fantastic. And while Marty is checking the time, we all know what Doc is looking at. Bling bling!

Photo by Ricky Middlesworth

(via Nerdist)


This version of Voltron will defend the nerd-verse against all evils. Vehicles from Doctor Who, Batman, Teenage Mutant Ninja Turtles, Ghostbusters and Back to the Future combine to become the ultimate nerd defender.

Product Page ($24.80)


Everybody talks about the Nike sneakers with power laces, but what about those inside-out jeans? Anyone clamoring for them? No?

Regardless, Back To The Future fan Ross O’Mullane wants to fully prepare your wardrobe for October 21st 2015 with ‘Outties’. They’re jeans based on Marty McFly’s inside out pants, but Outties have belt loops, an accessible fly, and even useable pockets.

I’ll admit, I think this is…nuts. But, Ross went so far as to make a Kickstarter to create these, and there is a small chance they could get funded.

Nostalgia is one thing, but this just hurts my head. Then again, I’ve always been a bit of a square and BTTF day is coming up. I’ll let you be the judge.

See more pictures and the project video after the break.

[click to continue…]