Geek girls know from experience that many retailers don’t understand that we like the same things geek boys like. So, we often get girlyfied versions instead of something that’s just made in a girl’s size.
One such retailer, Lands’ End, was taken to task by a mom who wanted to know why the boys got space themed tee’s with the solar system or a NASA logo and girls only had options for “cute” shirts with colorful stars (see above) or dogs in tutus.
What’s interesting here is that, while many retailers might not give it another thought, Lands’ End responded and even went a step further by updating their t-shirt selection for girls.
You can check out the mom’s letter and Lands’ End’s response after the break.
Dear Lands’ End,
My nine year old daughter loves science; She especially enjoys learning about ocean life and outer space. She has read more books on sharks than I ever knew existed, follows NASA news, and hopes to be an astronaut one day.
So you can imagine her reaction when she saw your company’s science-themed t-shirt designs for boys featured on page 26 of your latest catalog. The boys’ options include realistic images of planets and our solar system, labeled diagrams of sharks and dinosaurs, and a “NASA Crew” tee design that she immediately declared to be “the coolest shirt ever.”
We immediately flipped forward in your catalog to find the equivalent shirts in girls’ sizes. But when we got to the available t-shirt designs for girls on page 56, instead of science-themed art, we were treated to sparkly tees with rhinestones, non-realistic looking stars, and a design featuring a dog dressed like a princess and wearing a tutu.
My daughter was very confused. Lots of her friends that are girls love science, too. Why were there no cool science shirts for girls?
So, Lands’ End corporate, how should I respond to my daughter’s question? In 2014, why are you selling “mighty” tees for boys and “adorable” tees for girls? (Descriptions taken straight from your marketing copy.)
My daughter is mighty and she loves science. And until you recognize that it’s not only boys that can fit that description, I’m afraid our family will no longer be shopping in your stores.
Here’s what Lands’ End posted on their Facebook page Wednesday:
You asked, we listened — take a look at our brand-new girls’ science tees. Our first two tees are live on the site — pre-order now to reserve her size (due to the quick turnaround, the shirts will ship in August).
Based on your response to the tees, we will continue to add new styles moving forward.
(via The Consumerist)