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Reebok ZigTech is Like “An Energy Drink For Your Feet”

I’ll have to pass on any foot-flavored energy drinks, but I understand where Reebok is coming from with their new ZigTech sneakers. Simply put, the main feature is a zig-zag-shaped foam sole that absorbs impact and uses it to help propel an athlete forward.

From the press release:

ZigTech allows your key leg muscles to do less, so you can do more. Simply put, it’s like an energy drink for your feet.

Everything about Reebok’s ZigTech footwear is designed to conserve and return energy to the athlete for a soft and springy ride. The one-of-a-kind ZigTech bottom unit features an innovative, lightweight foam that is engineered into a dramatic, geometric, zig-zag shape. This unique zig-shaped sole absorbs the impact of heel strike and sends a wave of energy along the length of the shoe to help propel the athlete forward with each step.

“Traditional energy return is focused only on the vertical impact of the heel strike,” said Reebok’s Head of Advanced Innovation, Bill McInnis. “In contrast, ZigTech is designed to transfer energy horizontally along the zigs so the athlete gets that energy back in the forefoot.”

According to their research, using the shoe reduces strain on key areas of the leg like the shins and hamstrings by up to 20%. So, if you are prone to shin splints, ZigTech should help to alleviate that problem. Not surprisingly, Reebok is preparing a big marketing push for the March 11th release. They already have star athletes like Eli Manning, Chad Ochocinco, Alexander Ovechkin and David Ortiz promoting the brand.

Product Page ($100 via Crunchgear)

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