I’ll have to pass on any foot-flavored energy drinks, but I understand where Reebok is coming from with their new ZigTech sneakers. Simply put, the main feature is a zig-zag-shaped foam sole that absorbs impact and uses it to help propel an athlete forward.
From the press release:
ZigTech allows your key leg muscles to do less, so you can do more. Simply put, itâ€™s like an energy drink for your feet.
Everything about Reebokâ€™s ZigTech footwear is designed to conserve and return energy to the athlete for a soft and springy ride. The one-of-a-kind ZigTech bottom unit features an innovative, lightweight foam that is engineered into a dramatic, geometric, zig-zag shape. This unique zig-shaped sole absorbs the impact of heel strike and sends a wave of energy along the length of the shoe to help propel the athlete forward with each step.
â€œTraditional energy return is focused only on the vertical impact of the heel strike,â€ said Reebokâ€™s Head of Advanced Innovation, Bill McInnis. â€œIn contrast, ZigTech is designed to transfer energy horizontally along the zigs so the athlete gets that energy back in the forefoot.â€
According to their research, using the shoe reduces strain on key areas of the leg like the shins and hamstrings by up to 20%. So, if you are prone to shin splints, ZigTech should help to alleviate that problem. Not surprisingly, Reebok is preparing a big marketing push for the March 11th release. They already have star athletes like Eli Manning, Chad Ochocinco, Alexander Ovechkin and David Ortiz promoting the brand.