Nike Has Made Nike Mags With Power Laces Official

UPDATE: Picture of Michael J. Fox wearing the real Mags added after the break.

Nike has repeatedly said that self-lacing Mags were coming in 2015, and it was pretty obvious that the announcement would come today:

Well, Michael J. Fox just received a letter…

The letter reads (via Screencrush):

Hey Michael,

Almost thirty years ago, we embarked on a journey to create a glimpse into “the future.” Although the project started as science fiction, we’re now proud to turn that fiction into fact. As the first, most celebrated wearing of the Nike Air Mag, we wanted you to be the first to receive a living pair. “I meant Nike Mag” (I must have “air” on the brain)!

What is so special about the Nike Air Mag is its impact continues to resonate. We may never know its final legacy, but we continue to work on projects that carry and progress some of its principles.

As you well know, innovation never stops at Nike so we’re excited about what lies ahead for this idea. We know if you put your mind to it, you can accomplish anything.

In addition to your personal pair, we’re creating more pairs for support in aid of the Michael J. Fox foundation in 2016. We hope that the combined effort will raise even more than the $9.4 million contributed in 2011 and to eliminating in some way Parkinson’s Disease in our lifetime!

So the very first pair of self-lacing Nike Mags are, fittingly, going to Michael J. Fox with a wider launch slated for 2016. However, I get the feeling that “more pairs” might mean another limited auction like the one they did in 2011 for the replica Mags sans Power Laces.

Ultimately, I would like Nike to do whatever is best financially for the Michael J. Fox Foundation, but I would certainly love to see these shoes get a wider release.

That having been said, guess where Michael J. Fox is going to be tonight?

Seems like Kimmel is where the worldwide debut will take place. More details to come.


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