To say the cover got some heat would be understating the matter. Fans of the Powerpuff Girls definitely felt a certain squick factor in seeing their beloved pint-sized heroines grown up and filled out.
IDW responded to the complaints with VP of marketing, Dirk Woods saying:
That was actually a Cartoon Network mandated cover, by an artist of their choosing. I think they were thinking of it more along the lines of “female empowerment” than the kind of thing you guys are talking about, but certainly, we’re sensitive to the issues here. We love making comics for kids, and always want them to be appropriate. For what it’s worth, CN has been a great partner in that regard… I know an 8 year old and 10 year old really well, and always look at these kinds of things through their eyes… Half of the employees have kids here, and we pride ourselves in making comics they’ll enjoy and not give them a warped view of the world (except, you know, in a good way). Anyway, I certainly see your points, and we’ll be sensitive to these things, as I think we mostly have been.
Cartoon Network, in response, pulled the cover and explained:
In conjunction with our licensing partners, Cartoon Network Enterprises from time to time works with the artist community to reimagine and reinterpret our brands using their talents and unique points of view. This particular variant cover for The Powerpuff Girls #6 from IDW was done in the artist’s signature style and was intended to be released as a collectible item for comic book fans. We recognize some fans’ reaction to the cover and, as such, will no longer be releasing it at comic book shops.
Mimi Yoon, on the other hand, wasn’t as understanding about the whole situation. She responded on Facebook saying:
one opinionated dog barks (i’m fine with that)… and the rest of the pack barks “pretending” to know what they’re barking about (hate those idiots)… tsk tsk tsk
Personally, I hope the heat stays on IDW and CN and off the artist herself. CN asked her to do the cover and they knew her art style going in. While it may not be right for the Powerpuff Girls, I do think Mimi Yoon makes some pretty amazing art and I hope she’s asked to do more cover art, for other properties, in the future.