Amazon’s New Echo Look Camera Is Your Personal Style Assistant

Will Amazon’s new Echo Look camera free people like myself from having to judge my wife’s outfits only to be accused of being insincere? Or will it be an exciting new way for the masses to take naughty photos? I’m guessing the latter is going to be an issue but, for the time being, let’s assume people will use it as Amazon intended.

Basically, the Echo Look is a $200 version of the traditional Echo that will take photos and videos on command to help you “look your best”. It even has a feature called “Style Check” that will combine “machine learning algorithms with advice from fashion specialists” to help you decide on an outfit. Naturally, it will also help you discover brand new styles from Amazon’s selection. Everything has to boil down to buying stuff on Amazon doesn’t it?

The full list of features includes:

  • Introducing Echo Look—everything you love about Alexa, and now she can help you look your best
  • Using just your voice, easily take full-length photos and short videos with a hands-free camera that includes built-in LED lighting, depth-sensing camera, and computer vision-based background blur
  • See yourself from every angle with the companion app. Build a personal lookbook and share your photos.
  • Get a second opinion on which outfit looks best with Style Check, a new service that combines machine learning algorithms with advice from fashion specialists
  • Echo Look helps you discover new brands and styles inspired by your lookbook
  • Ask Alexa to read the news and audiobooks, set alarms, get traffic and weather updates, control smart home devices, play music, and more
  • Always getting smarter and adding new features, plus thousands of skills like Starbucks, Fitbit, NPR, and more

Now, I assumed Amazon would add some sort of camera functionality to the Alexa family down the line, but this is definitely not what I expected. Part of me thinks that this is ridiculous, but the other part of me is hoping that it actually works, if only for the sake of my sanity when my wife comes down the stairs at 6am.

Currently, the Echo Look is available by invitation only. Interested parties can request an invitation here.

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