From CubicleBot: While the rest of us looked at the recent Gap logo change as a debacle of “New Coke” proportions, Urban Outfitter’s seems to believe that it was the little box at the end and not the “Look mom, I did this with Word Art logo for your birthday!” text design.
Is it possible that Urban Outfitters wants the Gap reaction and did this on purpose? Or did they really pay good money for that…thing.
Either way, they have their publicity. It’s either brilliant or crazy. Not sure which just yet.