As far as cement companies go, South Africa’s Pretoria Portland Cement (PPC) is a fashion trailblazer. Their stylish sacks are being repurposed by Wren Design into durable laptop bags.
The making process is quite long: first the unused paper bag is opened and the various paper layers are separated. Then the top and third layers of paper are fused and bonded with black cotton to make the paper strong and the bag EXTREMELY DURABLE. Once this has been done the material can be treated as a fabric and the pattern drawn, cut and the bag stitched.
The outside surfaces of the bag are Scotch Guarded to be water resistant. With this treatment the bag has been successfully tested in the rain and snow.
Durable or not, $82 is a lot to pay for a paper bag—even if it does have an awesome elephant on it.
Product Page ($82 via Wired)
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