Fashion Santa Is So Hot Right Now

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The Santa at Yorkdale Shopping Centre in Toronto, Canada isn’t your typical jolly old elf – he’s Paul Mason, a former model who is giving Santa’s image a stylish makeover for charity.

Every time a shopper snaps a photo with Fashion Santa and posts it on social media with the hashtag #YorkdaleFashionSanta, a buck is donated to the SickKids Foundation. After all, Christmas isn’t all about toys and being really, really ridiculously good looking.

Spotted #YorkdaleFashionSanta in #DSQUARED2 distressed jeans from #HarryRosen.

A photo posted by Harry Rosen Inc (@harryroseninc) on

My personal Santa is yet to come. #yorkdalefashionsanta ????????????????

A photo posted by Alejandra Carrasco (@jaandrii) on

(via PleatedJeans)

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