Halloween is coming up and that means little (and grown up) boys and girls all over are going to be getting into costume.
John Marcotte is the father of two girls that love Halloween, but he’s noticed a “disturbing” difference between costumes designed for boys and costumes designed for girls. The boys versions are often styled after characters that are “brave, scary, smart, and adventurous” while the costumes for girls mostly boil down to being “cute”.
Of course, there’s nothing wrong with a kid wearing a princess costume. But Marcotte wants them to know that they can be heroes too.
To that end, Marcotte founded Heroic Girls, which is defined as “an organization dedicated to empowering girls by advocating for strong role models in alternative media — particularly comics.”
He has also started the #MoreThanCute campaign, which encourages parents and kids to “dream big” with their costumes and share the results on social media.
Parents have responded, and some of the stuff they’ve come up with is fantastic.
Check out some examples after the break.
— Amy Awesome (@ohnoCAPSLOCK) October 28, 2015
— funambuline (@MlleFunambuline) October 28, 2015
— melinda (@som3thingwhitty) October 28, 2015
— Heroic Girls (@HeroicGirls) October 27, 2015
— Heroic Girls (@HeroicGirls) October 24, 2015
— ESJ Cosplay (@EmSeJo) October 16, 2015
— Amanda (@dooodles) October 28, 2015
— Ripley (@AliensDay426) October 28, 2015
— Kristi Love (@knoel76) October 28, 2015
— Ashley Dickey (@ashdickey13) October 28, 2015