Think of it like this: wine in a box is Walmart, but wine in a purse is 5th Avenue. Get it?
The Baggy Winecoat is designed to make wine in a box more stylish by transferring the booze bladder into a more socially acceptable dispensing “purse.” Features include a handle for easy transport and a rubber bottom that keeps the bag from tipping over. Perhaps Baggy Winecoat 2.0 will actually function as a purse in addition to a wine dispenser. Now that would be something.