This Concept Bike Helmet Will Give You Luscious Playmobil Hair


In an effort to get kids excited about bike safety, Simon Higby (DDB Stockholm), Clara Prior Knock and project manager Jacob Beermann (DDB Copenhagen) teamed up with Danish company MOEF to create a new helmet inspire by hair from Lego and Playmobil figures.

Sadly, the concept has not yet been picked up, but is clearly begging for someone to make it a retail reality. Check out a video of the creative process below.

(via Mashable)

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