This Concept Bike Helmet Will Give You Luscious Playmobil Hair

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In an effort to get kids excited about bike safety, Simon Higby (DDB Stockholm), Clara Prior Knock and project manager Jacob Beermann (DDB Copenhagen) teamed up with Danish company MOEF to create a new helmet inspire by hair from Lego and Playmobil figures.

Sadly, the concept has not yet been picked up, but is clearly begging for someone to make it a retail reality. Check out a video of the creative process below.

(via Mashable)

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