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JoeyBra: A Kickstarter Project That Plans To Make Bras With Armpit Storage [Video]

Ladies: why carry a purse around when you’re wearing a perfectly good bra? I’ve seen women pull cell phones, cash, cards, and more out of their bra while out at bars and clubs. It’s never been my thing – it’s too uncomfortable – but I can see the appeal. So can JoeyBra. Their Kickstarter campaign has already blown past its fundraising goal.

JoeyBra proposes a simple design: just a bra with pockets on the sides. The pockets are designed in such a way that your cards and anything you want to stuff in there won’t poke at you. It works in theory, but I think you’d have to wear a very specific kind of shirt to pay for your drink without having to take your shirt off to get to your money. Hmm.

Watch a video of the bra in action after the break.

(via Mashable)


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