Dyson has built a high-tech empire out of sucking and blowing air. So moving into the hair dryer space seems like a natural progression from vacuums, hand dryers and fans.
Enter the $400 Dyson Supersonic.
For such a “simple” device, Dyson put in an extraordinary amount of money and effort. Apparently, the process took four years, involved 103 engineers, 600 prototypes and a price tag of $71 million.
All that and I can’t even ride it around town on a stream of hot air.
However, the Supersonic was designed to be super light, super fast, and very quiet. With a price tag that clocks in at $400, it had damn well better leave my wife’s hair smooth and glossy—because she’s going to want this thing. She’ll point to how much I spend on frivolous gadgets and, well…that will be that.
The Supersonic will launch exclusively in the US at Sephora in September.
Check out the video below for more about the features.