Retailer Felissimo continues the tradition of batsh*t Japanese products with a new fabric water scented like a cat’s forehead.
The product, called “Fluffy Forehead Fragrance Fabric Water” is available in 100-millilitre (3.4-ounce) bottles and was developed using customer survey responses who likened cat forhead scent to “the smell of sunshine”, “a futon that’s been dried in the sun” and “sweet bread”.
The head of Yamamoto Perfumery also did some research during the product’s four month development, smelling the foreheads of cats to pinpoint similarities between scents.
The product is available for 1,293 yen (US$10.60) and is designed to freshen up fabrics, most notably cushions and blankets. However, there doesn’t appear to be any reason why you can’t use it on your clothes.
They’ve also unveiled a line of giant, fuzzy kitty head cushions that you can spray. Check out pics below.