Before he became Captain America, Steve Rogers was just a regular guy. He transformed into a super soldier. National skin care retailer Kiehl’s is using that change to sell moisturizer. The custom comic is titled Transformation and Triumph and it was created to push Kiehl’s Heavy Lifting Facial Fuel. It’s not exactly a special serum like Rogers was injected with, but maybe it’s close? Even if it’s not, it’s a clever way to advertise the product. Then again, Marvel may have gone too far this time.
Read the whole comic at Kiehl’s site.